Curating the International Association of Two and Three Dimensional Artists (IATTDA)
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What is the IATTDA?
“The ‘International Association of Two and Three Dimensional Artists’ (IATTDA) was set-up, curated and run by artists, for artists, with Laura Elliott BA (Hons), Dip the Director.
Why did you set it up?
My motivation behind setting up the IATTDA came from the frustration I felt when an exhibition I planned to exhibit in was cancelled. The cancellation meant that the money I paid was never refunded, along with many other artists. Through this experience I connected with many artists and I decided that I would organize genuine, free or affordable exhibitions for the wonderful artists in both the UK and overseas.
I knew that my own integrity and honesty would create a trust worthy exhibition program. Over time, the membership grew and I began to expand the locations of exhibitions to include Europe and USA. I personally curated every exhibition, which included: direct email support for artists, marketing, organizing each private view and liaising with galleries. I additionally sourced discounts with art companies Derwent and Spectrum and supplied a membership pack to every member.
What does the IATTDA stand for?
The group stood for three key values: Integrity, Quality and Diversity. It was at the start of 2007 that the group started accepting members and the IATTDA ‘took off’. My key goal was to bring together a group of like-minded artists which support, encourage and promotes artists practicing in the areas of two and three dimensional arts, in any media. I have always felt that its core virtue is that it was set-up and run by artists, for artists.
What was your role as director & curator of the IATTDA?
I personally curated every IATTDA exhibition, which included: direct email support for artists 6 days a week, marketing and promotional materials, organizing each private view, putting up and taking down the exhibitions, liaising with galleries and handling sales of members work.
I put 12+ hour days into building my bussiness, began working with web designers to create an online gallery and begin the next phases of my company TTD-ART.
How did the IATTDA work?
It was from 2007 till 2009 that the IATTDA welcomed a rich and diverse mixture of styles, backgrounds and media to represent and promote artists portfolios within exhibitions, fairs and through online exposure. As the director and curator I happily accepted both emerging to professional artists through a submission process. This submission process allowed a panel of three artists to assess artists work submitted and vote according to our unique perspectives. This enabled the IATTDA to maintain a high standard within the membership. The panel where always looking for rich and new galleries and fairs in order to exhibit to bring our artists we represent to new audiences across the world.
Why is the IATTDA no longer active?
It all came to a halt in 2009, when my Rheumatoid Arthritis became severely active and became disabled, something I have spoken about in my own blog. It has been an aim to keep the group in contact as I have formed a trusted professional connection. I have always felt that the IATTDA may play a part in future group exhibitions and I hope this wish will come to fruition.
So, I tied up every loose end, ensured that every member was happy and I wound down my bussiness. I took some time, found my new normal and returned to focus on my own work as an artist, using my art as a focus and therapy.
What does the future hold for the IATTDA?
I am still proud of all I achieved and am still connected with dozens of national and international members to this day both on a professional and personal level.
The ‘International Association of Two and Three Dimensional Artists’ (IATTDA) has a Facebook page, where I share members work and any art opportunities I come accross in my own time.”
Follow the link below to the IATTDA Facebook page:
Exhibition Dates: 2008 onward
- 17th – 28th June 2009: IATTDA 2009 Summer Exhibition, 1215 Art Gallery, Old Windsor, Berkshire, UK
- 16th – 29th January 2009: IATTDA International 2009 Tour, GP DEVA – Frontier Art, Rodeo Dr., Beverly Hills, CA 90210, USA
- 21st – 27th November 2008: IATTDA Winter Group Exhibition, Red Gate Gallery, London, UK
- 7th – 12th July 2008: IATTDA Summer 2008 Exhibition, The Poly, Church Street, Falmouth, Cornwall, UK
- 4th July 2008: IATTDA GROUP EXHIBITION: Art In The Park, Colorado, USA
- 5th – 18th July 2008: IATTDA GROUP EXHIBITION: La Boheme Gallery, Colorado, USA
- 2nd – 31st May 2008: IATTDA GROUP EXHIBITION, Pedro Ruivo Foundation, Faro, Portugal
- 1st – 31st March 2008: IATTDA GROUP EXHIBITION, Gallerie Samora Barros, Albuferia, Portugal
- 22nd – 28th February 2008: ‘The First 40’ – IATTDA EARLY SPRING EXHIBITION, Red Gate Gallery, Coldharbour Lane, London, UK.
A thank you:
My personal thanks and gratitude to every member who exhibited their exceptional artworks, Paulo Duarte Filipe, Andrew Hsu and all the galleries and staff who worked with me to achieve all the exhibitions for the ‘International Association of Two and Three Dimensional Artists’ (IATTDA).
All artworks & designs displayed are © Copyright by artist Laura H Elliott BA (Hons), Dip.
View my professional gallery of works at: http://www.lhe-art.co.uk